At the heart of your business is a product.
... but do customers love what you have to offer? Do they choose you over the competition?
Every business is built around a product or service, and a group of people who might buy it.
The best businesses have worked out how to improve that product so that their customers buy it first, buy it often, and pay a higher price.
Have you ever noticed:
- that one restaurant is crowded with regulars, while another struggles to get people in the door?
- that a hair salon has loyal customers who refer others, even during tough financial times?
- that people line up for hours for a new Apple device, and happily pay a high price for the latest version?
- that one pair of shoes retails for $2000, but a similar looking pair sells for $70?
- that a services provider has a completely full client list and can't fit you in for months?
This is product-market fit.
Product-market fit describes a unique product offering that customers desperately want above other options.
It should be the aim of any business, and it can exist in any industry or business sector.
In this networking and training event, we'll learn how a customer becomes converted to your product, while our expert guests will show how the music, FMCG, medical and hospitality industries have worked on product-market fit.
You'll leave inspired with ideas for fine-tuning your business offering, and open up the doors to new customers.
