The Coast is lucky to have many great businesses led by amazing business owners.
Owners, like you, who craft a unique product or service, and do their best to delight a customer.
But, what's really going on in the mind of your customer?
What can be done to trigger them to buy sooner, more often, and feel delighted in the process?
We don't need to guess.
Behavioural science provides answers grounded in real evidence.
Skilled marketers use this knowledge to drastically change how customers feel about buying their products and services (and you can too).
In this 2-hour session, an expert panel will explain how famous brands predict and shape customer emotions, and reveal what you need to do in order to attract customers who buy, and keep coming back.
Imagine an influx of new, enthusiastic customers lining up for your product. Those people have been activated to buy.
Nothing drives profitability like an increase in topline sales. Your business can attract new and better clientele, if you know how to activate the right emotions.
If you see value in further developing your business skills, knowing your customers better, and practicing evidence-based marketing, this is for you. This session will broaden your understanding of how we all think and operate!
We'll make sure there's time for likeminded people to connect, share great ideas, and collaborate.
Your next customer, investor, or project partner might be right here at Skillion Spaces.
Rollsy hosts our expert speaker line-up ...
Behavioral scientist and expert in neuropsychology, Roos Van Duijnhoven has worked across a range of fields — from cyber resilience and digital literacy, to mental health and habit formation.
Roos is co-founder of Nuance, a behavioral science consultancy helping teams build products and services to achieve real-world behavior change at scale.
Roos joins us from Amsterdam for this event.
Professor Joe Devlin is an esteemed expert in consumer psychology and neuroscience, with more than 18,000 citations for his research at SoCal, Oxford, Cambridge and UCL Universities.
The author of 80+ articles in top scientific journals, Joe's work has been featured on the front page of The Times, in the Guardian, Daily Telegraph, Independent, New York Times, and on the BBC and CNN.
Joe has helped companies such as Audible, Vue Cinemas, Finecast, and Shiseido, and will join us from London to help the local Skillion Spaces community!
Local entrepreneur and coffee expert Ben Gleeson (founder of Glee Coffee Roasters) knows all too well how emotions drive customer attitudes and actions.
After 20 years in the cafe world (starting, growing and selling businesses), Ben has built a thriving coffee wholesale and training business, and provides strategic advice to others in his industry.
Ben now consults to brands and businesses like Sunbeam and Mr Coffee, and has appeared on The Today Show and Channel 7's Open Shop.